Pop-ups answer experiential yearnings, lead to discretionary spending

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Moby Mart is a self-driving, staff-free convenience store with an artificially intelligent hologram as your guide. Moby Mart is designed to eventually deliver to different locations on demand using self-driving technology, and take itself back to the warehouse to restock. Image credit: Appear Here

Luxury brands commonly leverage pop-up shops to tap into consumers’ penchant for experiential retail, but how does a brand source a vacant storefront for these temporary activations?